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Business Studies Recap Day 6 - Marketing Objectives

On day 6 of our Year 12 Recap, we turn our attention to the business department of marketing and what better way to start off than by looking at marketing objectives.

Marketing relates to how a business can connect the target market with the business’s goods and services. For a business to devise an effective marketing campaign it must be able to identify, anticipate and satisfy the target market’s product requirements and expectations. To help achieve this a business will set a range of different marketing objectives to provide clarity of thought and focus to the overall strategy and help increase the probability of commercial success.

Here Jacob guides through the marketing objectives revision slide:

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Tuesday, 17 May 2022
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