The EzyEducation website uses cookies to help ensure we give you the best experience.
If you continue without changing your settings, we assume that you are happy to receive all cookies on the EzyEducation website.
Please refer to our Privacy and Cookies Statement to

find out more.

Continue

Business Studies Recap Day 8 - Niche and Mass Marketing

On day 8 of our Year 12 Recap, we will look at the distinction between niche and mass marketing campaigns when a business is launching a new product.

Business Studies Niche and Mass Marketing



When a business launches a new product, it must decide what type of market the business wishes to target. This is vitally important because the size and composition of the market will shape the marketing and promotional stance decided upon by the business. A product catered for the mass market will result in a general and perhaps standardised product which is designed to sell in large quantities to the market. However, if the business wishes to capture some untapped potential in the market then the business can target a separate sub-section in the main market – this is defined as a niche market.

Here Jack takes you through the niche and mass marketing slide:


Countdown to Exams - Day 25 - Fractions - Simplify...
3 Ways EzyMaths’ Reports Supports Interventions
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Tuesday, 17 May 2022
Forgot your password?