Business Studies Recap Day 9 - The Marketing Mix

 Day 9 of our Year 12 recap looks at the Marketing Mix.

In the modern business environment, a firm must consider many different individual components when devising a successful and effective marketing campaign. These components are referenced as the “7Ps” in marketing because they represent the important strands that a business must consider and decide upon to target the market effectively.

Here Jack guides you through the marketing mix revision slide: