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Representativeness Bias

People rely on this hueristic to make judgments, they are likely to judge wrongly because the fact that something is more representative does not actually make it more likely. For instance if a con had been flipped six times and the outcomes were as follows: HTHTHT. Many individuals would see that this does not represent a fair coin as the pattern is oredered too neatly and therefore make an incorrect judgement on the fairness of the coin.

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